Viral campaigns do not just happen. There are tried-and-true ways to create content that will make your followers want to share it with their family, friends, and social media circle. Here are some practical tips that you can start working into your marketing plan today.
1. Give your followers something memorable to talk about.
You can only explain something to others if what you saw was easily recalled. Don’t be afraid to be a little controversial. Your product or business needs to stand out from the competition, so focus on one aspect of your industry’s normal message and flip it on its head, or introduce a new and unique way to use your product.
2. Say it again, again … and again!
As with traditional marketing, retention of your message is a function of quality, consistency and repetition. Don’t ever repeat yourself word for word of course, but rework that memorable message into different formats such as videos, photos, infographics and reworded articles and blog posts.
3. Give the public a message that counts.
No matter what business you are in or product you sell there will always be a number of individuals who are as passionate about it as you. Cater your marketing efforts to those who are passionate and you will have a base of important influencers willingly spreading your message. People are more likely to “like” a post that their friends have already liked, so think of a clear vision of who you want to reach and that message will spread among their friends, their friend’s friends and beyond.
4. Show that your product or business is valuable and practical.
When people are searching for a product or service, they want to be sure that they are getting the best value on a stellar product. In addition to publishing testimonials, product tutorials and benefits, running an occasional sale will generate even more interest. You can ask your followers to share certain posts and give them a reward for doing so, such as a better discount than the sale price.
5. Make it fun!
Entertaining posts are a great way to engage your audience. Although selling your product or business is important, many customers and potential customers don’t want to follow a company page that is straight selling and all business. You will need to lighten the mood from time to time. Some examples could be, a funny skit done by your office staff, pictures from an after hours event or your philanthropic work. At the heart of your business are PEOPLE – both your employees and your customers – and the best social media campaigns show how much you value these relationships.