Have you noticed how difficult it is to get people to visit your brick-and-mortar store these days? Consumers are really taking to shopping online more and more as evidenced by the fact that internet sales have enjoyed quantum leap increases every year. Plus much of your offline advertising is wasted dollars as print publications continue to decline, and broadcast media is just too expensive.
So what’s a small, independent retailer to do?
Optimally you would sell online, but this can be very costly and time consuming. You would probably need more staff to photograph and write copy for products, a webmaster to make sure everything is working properly all the time, and someone to package and ship. A more practical and economical alternative would be to use Facebook to promote your store and product line.
Grow your audience.
Once your Facebook business page is set up you need to get followers. The simplest way to do this is to advertise on Facebook itself. It’s cheaper and more effective than offline ads and Google AdWords. You can target your audience by age, gender, interests, and most importantly for local businesses, by zip code. Make the ad enticing and you will get more page likes. Offer a discount coupon, notice of a sale, or some incredibly useful – or even controversial – information to pique interest. You can also promote a post from your Facebook page itself for a more detailed description.
Cater to your audience.
Now that you have people viewing your page and posts it’s time to give them what they want. Of course that includes notifications of sales and events, but also new products and trends in your industry. Spice it up. Don’t just present a new product, show that product in use with a video or series of photos. Link to a fashion magazine page where the product appears, or a news article about this product being the best or most sought-after of the year. Also add a little helpful “how to” once in a while.
Make sure that all of your customers have a reason to like your Facebook page. Have cards or flyers in-store promising “Facebook only” deals and discounts. Add the same Facebook blurb to all of your offline advertising and mailings.
Go to the next level.
At some point each day every one of your customers checks their email. Wouldn’t it be great if you could be there in the inbox when they do? Here’s an easy way to set that up. Set up a single page website and offer a substantial discount coupon in exchange for an email address. Then with an autoresponder you can keep in contact with your entire list. This is an inexpensive – and in some cases totally free! – way to remind your customers that you welcome their business.
Move beyond Facebook to other social platforms. If you sell a physical product you absolutely want to be on Instagram and Pinterest. Business-to-business companies always benefit from having a LinkedIn page. Twitter is the best social site for garnering leads. And uploading videos to YouTube is a great way to move your website up in page rankings.
Are you having trouble getting started with social media? In addition to our full service integrated social media services we also offer limited time consulting. We will set up your sites, create content and an editorial calendar, and hold your hand until you are ready to go out on your own. Contact us today: Content+Creativity at email@example.com or 610.937.5187.
Marketing on social media is the perfect method for realtors to generate leads and interest for their listings. The most successful real estate agents are active on Facebook, Twitter and LinkedIn, and most see better results than what they would achieve by mere advertising alone.
Here are some tips to get started.
Create a blog and post on a regular basis.
Although showing the houses you have on the market is important, you also want to disseminate useful information about home buying and selling or home owning. Your goal should be to become an authority in your market and a trusted source of information, as well as the realtor people think of first when they are ready to make a move. Followers of your blog will remember how knowledgeable and helpful you have been and reach out.
Your blog can be a page on your company-provided website or you can set up a free and easily maintained personal page at a site such as WordPress.com. Wherever you blog its important to remember to post regular update, even if your posts are fun or timely but have nothing to do with real estate. The content on your blog becomes your material for posting on the social sites.
Use Facebook and Instagram as extensions of your blog. For Facebook, you can create a detailed photo album for each listing. Unlike personal pages, your professional realtor Facebook page should be without any privacy restrictions. That way anyone in the general public can view what you have to offer, and your content is much easier to share.
Instagram is purely visual, so you can be creative with this medium. Post a photo collage or a quick video of your listing. Videos can also be used for testimonials, quick house tips or whatever might be helpful to your followers. Don’t forget to post hashtags so all of your photos and videos can get the exposure they deserve! Some of the many popular hashtags for realtors are #realestate, #forsale, #realtor, #househunting and #homesforsale. It would also be wise to create a unique hashtag for yourself that spans all social platforms. That way it will be that much easier to find all of your listings and important information.
Any realtor will tell you that a large part of success in the industry is due to networking. Not everyone is looking for a house right at this moment, but perhaps in the future they will, or they may run across someone else who will. You want your name to be the first that comes to mind when the opportunity presents itself.
LinkedIn is a great social platform to connect with colleagues or people you’ve done business with in a more professional setting. As with the other social platforms discussed, LinkedIn is an extension of your blog. You want to get in on the conversation on LinkedIn. Join relevant and local real estate groups, respond to questions and mingle with other agents. Also publish your complete blog posts, because your articles become part of the LinkedIn feed and will be seen by many people.
Interact directly with leads
Both Facebook and Google+ are great for interacting with potential leads. Google+ has a tool called Hangout where you can host a video conference. This would be a great way to impart real estate wisdom to potential homebuyers with an even more personal connection than your blog. With Google Hangout coffee shop meet-ups is a thing of the past. Also, this is a great way to meet with a larger number of people at once and not feel like you are taking that much time out of the day to do it.
First step for Facebook is that you should make it a point to have your own professional page for your real estate clients and colleagues to follow. As a part of the millennial generation, I can say for sure that most people my age are more likely to check Facebook before even going to Google. This can be because the ease of Facebook’s search engine or just simply we are always on Facebook.
Facebook is another avenue where you can build the accessibility of your brand. You want to be a realtor that others come to for real estate advice and help. Linking back to your blog posts along with posting relevant curated content is how you establish that accessibility. Being a realtor relies on extremely responsive customer service, so you need to be visible and where your customers are.
Amp it up!
After you become comfortable with your social media marketing you may want to add email marketing to the mix. You can develop your mailing list by offering a free report that is of interest to your audience in exchange for an email address. Advertising on the report on Facebook should result in a growing list of subscribers. Your content could be a newsletter, a personalized market report, or just notices of your new listings and sales.
Do you need a clear social media strategy but don’t know where to start? We can help design and execute a cohesive brand message that will make you stand out from your competitors. Contact us today at info@contentandcreativity or call us at 610.937.5187 and let’s create a custom social media strategy together.
Five years ago I started my journey into the Social Media business and throughout the years I’ve worked with a number of non-profits, charities and religious organizations. One thing they all seemed to have in common was their desperate need for a stronger social media strategy, especially one that they could keep up with. Unfortunately, smaller non-profit organizations run into some issues with this, either because they don’t see the value of social media or simply don’t have it in the time or budget to have someone working on it on a full time basis. Oftentimes it’s left to someone with little to no experience with social media, which results in less than stellar results.
Countless opportunities to reach a new audience.
People of all ages partake in social media every day. Facebook has become the frontrunner of all social media sites, but there are many thriving, popular online communities where your cause can find a home. You can grow your audience organically or run ads on various social sites to gain enthusiastic followers and donors. It is possible to target your ads towards a local audience, a professional group or anyone who expresses interest in your cause or similar worthy endeavors. And targeting high-income individuals can greatly increase the chances of larger donations.
Brand explosion is just a viral video away.
Who could forget the ALS Ice Bucket Challenge? A simple video campaign that challenged friends, colleagues and family members to choose between donating $100 or to drench themselves in icy cold water raised over $115 million dollars for the ALS Association in 2014. What a truly incredible feat.
Of course not every campaign could come close to the success of the Ice Bucket Challenge, but the potential of a viral sensation both to raise money and awareness is always possible. Also, video marketing can help promote your next big event. Creating a unique hashtag attached to all the details about the event can help condense all the information for your followers, and is also a way for you to easily monitor what people are saying. Any amount of buzz around the event through social media is a surefire way to bump up attendance.
Activism made easy.
When someone believes in a cause they tend to share it with their followers and friends over various social networks. Over the years, Facebook has helped facilitate activism and charitable giving through their native apps like “Causes”. As a non-profit with a growing online fan base, it would also be wise to reach out to other relevant non-profits over social media and plan to team up for an event. Smart phones are making it even easier to connect with your audience online. Invest in mobile advertisements for new followers, donations or to promote your next event.
Public relations are in your control.
You know how difficult it is to get the press to cover your organization’s activities and events, and when they do they often get things wrong, or focus on an angle that isn’t helpful. Your social sites are where you can direct and control the information you want the public to know. Social media can be a way to provide your audience with some insight as to where the donations are going and how your activities are improving the local community and the world. It is also a place where the organization can project its integrity and good reputation.
Non-profits, more than any other type of entity, will live or die by how well they are perceived by their supporters. There are countless websites that provide information about how money is allocated for each charity, and the last thing you want is for these websites to be publishing false information and hurt your reputation. It is unfortunately very common to have the first search term in Google be your company’s name followed by FRAUD. Don’t let this happen. Be proactive with your online presence. It’s better to deal with a social media crisis as it’s happening than after it’s too late to repair the damage.
Now that you are aware that getting your non-profit organization involved with social media marketing can result in a larger audience, more donations and higher public visibility you may want to know how to get started. We can help! Contact Content + Creativity firstname.lastname@example.org or 610.937.5187 to find out what we can do for you.
Constantly creating unique content for your business’ blog and social media accounts can be an exhausting task. Thankfully, that’s where curated content comes in. What is curated content? Anything that’s not created by you or someone on your team that may be helpful or relevant to your business’ industry and/or customers is defined as curated content. Curating content is an effective and time-saving way to fill up your editorial calendar. Here are some simple ways to make shared information sustain the buzz around your brand online.
The Great Time-saver
As was previously mentioned, creating appealing blog posts, articles, social posts and whatever else can be time consuming. The time spent on writing could be taking away from your social life or even running your business effectively. Sometimes your most highly regarded content that you put your heart and soul into doesn’t get the level of engagement it deserves. To combat this, second party content should be used to fill up your editorial calendar. This way your social profiles are filled with content and it would take much less time than writing all the goods yourself.
Not an expert on a relevant topic? You’re in luck…
Whatever industry or industries your business may fall under, it’s likely that nobody is an expert on every little nuance. That’s where content from opinion leaders or experts come in! This could be helpful when trying to fill your suggested 40% of monthly informational content on your social pages. (link to graphic I did). Remember to introduce the curated content in a way that will link back to your product or service. Otherwise, what would be the point of posting it?
Let’s say you own a landscaping business. HGTV posts an article on what to plant when you have a relatively shady outdoor space. If you offer garden design services to your clients this would be a great informational post to share. You could lead into the article reminding your audience that you can create a custom garden design and to “leave the work to us”. That way, the article wouldn’t take away from your business but rather give potential leads an idea before contacting you.
The jokes write themselves
If you’re not much of a jokester, *appropriate* memes are a fun and quick way to get engagement from your audience. I must stress *appropriate*, whatever that may be for you and your brand. If your audience is on the younger side for example you probably have the ability to push the boundaries of taste and language. Just be aware that controversial posts can often yield controversial results.
Now that you have a better idea what curated content is, it’s time to find it. This will certainly depend on your industry, but a good place to start would be mailing lists you are subscribed to, Google alerts or relevant groups either on Facebook or LinkedIn. Wherever it comes from, if it’s relevant to your business and doesn’t take away from what you’re promoting then you should probably post it! With curated content you’ll never have to worry about time gaps in you posting schedule again.
Are you looking to revamp your posting strategy? Are you not getting the engagement you think your content deserves? We can help design and execute a cohesive brand message that will make you stand out from your competitors. Contact us today at info@contentandcreativity or call us at 610.937.5187.