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Ten Reasons Your Business Should Be on Instagram

Ten Reasons Your Business Should Be on Instagram

If your business doesn’t have a presence on Instagram, it’s time to reconsider your social media strategy. Here are the top ten reasons why Instagram is right for you.

  1. You need a new way to market to Millennials

The majority of users are in the 18-29 age group and chances are your business services Millennials, whether you know it or not. Due to everyone and their mother (in my case, literally my mother) joining Facebook that platform’s popularity has waned for both the Millennials and Generation Z. It’s not uncommon for members of my generation to be exclusively on Instagram, and since Instagram now has 400 million users and counting this trend doesn’t seem to be slowing anytime soon. So if you don’t have a considerable presence on Instagram you are not effectively reaching the Millennial market.

  1. If you’re looking for more engagement online, visual content is how to get it.

It’s a fact that visual content on any platform receives more likes, comments and shares than plain text. On Instagram visual content, whether it be graphics or video, is paramount. Of course, the caption for the photo or video is very important, but most often a “double tap” happens because the viewer likes what they see.

  1. In need of a digital portfolio? You’re in luck.

Instagram can work for many different types of business’ and industries, whether they offer products or services. For example, many hairdressers and makeup artists use Instagram extensively by posting photos and videos of their work and relevant tips. Ultimately, it turns into an easily accessible, free portfolio for those in the personal services industry.  With the help of relevant hashtags you can easily promote yourself and your work and gain not only a following of potential clients but connect with other colleagues around the world.

These Insta-folios are so effective, that it’s even landed someone a job or two.

  1. You want to connect to your audience, but don’t have a lot of time.

With the help of scheduling software like HootSuite it’s become even easier to create a full range of content for your followers to enjoy. Now you can post from a desktop computer, whereas before Instagram was a purely mobile app.

  1. You want to connect with other businesses in your area (and beyond).

Big businesses often team up on Instagram to expand brand awareness and engagement for both companies. (See #BlueApronXZola!). This is something small businesses should take advantage of as well. Contact other complimentary local or national businesses and ask if they’d be interested in cross promoting. The most popular way of cross promoting is a one-day “Account Takeover”. A takeover usually involves the complimentary business creating branded posts for your Instagram page and visa versa. This can be a win-win for both companies because it creates awareness of your brand in a different but relevant audience.

  1. Uninspired? Get insta-spired.

Instagram is full of inspiring quotes in attractive graphics. Whether you catch one on your photo feed or find one in the explore tab, there’s a quote graphic for everyone! If I’m ever experiencing the dreaded creative block I look to Instagram to find content to curate on my account. Apps like Repost are available for both on Apple and Android. Repost allows you to screenshot the original photo and copy the caption. That way you have a steady flow of content but you’re not stealing someone else’s work.

  1. Need quick and real feedback? Instagram can do that.

With the help of relevant hashtags feedback is just a post away. The best way to get feedback on your Instagram posts, your products, or anything else is to simply ask.

  1. It’s the perfect platform to reach niche markets

It is becoming more and more difficult to get your business noticed on Facebook everyday. If you’re looking for a bigger range of exposure you are required to pony up some cash for it. Fortunately that’s not the case with Instagram. Since such a low percentage of small business owners even Instagram, this platform is wide open for promotions and can provide a wealth of opportunities for your brand.

  1. Looking for more leads?

According to Shopify, Instagram has the second largest average order value.  Simply put, Instagram users are buying more high ticket items than every other social platform other than Polyvore.  So if you are struggling get leads that turn into sales, Instagram would be the platform for you to try. Not only do Instagram users buy more often than almost other platform users, but they spend more money as well.

  1. You can (finally) advertise on Instagram.

Instagram was bought out by Facebook in 2012, but just recently has Instagram started to venture into paid advertisements and posts. Advertising on Instagram is now available for all businesses, no matter what size and budget, through Facebook’s Power Editor. This is a great advantage for businesses who want to advertise on Instagram and Facebook concurrently since you will be able to view the metrics of both ads on the same platform. There are three different types of advertising spots: a carousel ad (multiple photos you can swipe left to see more), a single photo and a 30 second video. Like Facebook’s ads there are different projected goals and budgets to choose from.

 

So now you know the reasons why Instagram is right for your business. Are you still unsure you have enough time to use it to your business’ full potential? Then it’s time to call Content + Creativity! Our seasoned team will help you craft a clever, cohesive brand message that will span all your social platforms. Call us at 610.937.5178 or email us at info@contentandcreativity.com and we can discuss a custom plan to fit your business’ needs.

Crafting a Cohesive Brand Message with Instagram

Crafting a Cohesive Brand Message with Instagram

As the premier photoblogging platform, Instagram has grown like wildfire and brands were quick to take notice. Apart from maintaining company websites and separate social media accounts, large and small businesses alike have begun to explore the benefits of brand promotion through Instagram.

In early 2015 Instagram clocked in at 300 million active monthly users, and about 75 million use the social media app each day. According to the Pew Institute 53% of users are in the 18-29 age group while the second largest demographic is ages 30-49, which is 25% of the Instagram population.  If your business caters to these age brackets and has been looking for a new way to reach them, Instagram is the right platform for your business.

If you want your business to be a part of the Instagram success story, follow the tips I’ve outlined below.

 

Sync up.

Connect your Instagram to your Facebook. This can either be done when you set up your Instagram account or at any point in the settings tab. This way your photos will be on your Facebook newsfeed as well as Instagram and your current base of Facebook followers will know where to find you and like your Instagram page.

 

Hashtag every photo.

My partner Rhonda has previously written about the use of hashtags and how it can create a successful brand message, and we both recommend that every business should create their own unique hashtag. This will establish a feed of your content and your fans’ relevant photos that is easily searchable and viewed. Content + Creativity’s unique Instagram hashtag is #CCInstaWisdom and we tag any relevant quotes or social tips that may help our followers and the public audience.

Remember to put your lists of hashtags in the comment below your caption to avoid looking spammy. Try to keep it to 10 hashtags or less. You should use any relevant trending hashtags whenever necessary.  I must stress relevant. There’s nothing more desperate looking than a user tagging a photo with every trending tag at the moment.  It will make others unfollow and ignore you completely. Trending topics can be found under the bottom tab that has the looking glass icon.

 

When your audience speaks, LISTEN.

Whether you have a brick and mortar establishment or are strictly online, any business owner can appreciate a glowing testimonial or a positive exchange with customers.  In days past, when these conversations occurred you probably only told your spouse and kids at the end of the day. Platforms like Instagram now give you a place to share positive experiences with your customers to your audience. With their permission, take a photo of the customer or the email exchange and post it with a quick explanation of the situation.

I’ve written previously about how much of a timesaver curated content can really be.  A great way to gather readymade content and photos is to skim your unique hashtag using the search function in the explore tab.  Once you find a photo you like, contact the owner and ask permission to Regram their content. Regram is a free app that takes a screenshot of a specific Instagram photograph so you can repost it onto your page. It will give the proper credit in the photo which is very important. People don’t like seeing “stolen” content on your page, and will either unfollow or leave a negative comment. Despite the automatic attribution to the source in the photo itself, be sure to include a clickable link to the username in the caption. Some examples of what to post via Regram can be pictures of customers at your store, using your product or even fan art.

 

Don’t just post, interact.

Sure, a consistent posting strategy is important. I’ve written a piece previously about how to market to Milennials on Instagram and that was one of my most important suggestions. But offering great content will be only half of your strategy for success on Instagram. The other half is interacting with your followers and other brands. You can’t expect high levels of engagement on your posts if you don’t talk back!

Try exploring relevant hashtags in your field of business. Let’s say you own a local bakery and coffee shop in Philadelphia. You see a Seattle based coffee shop post their best cappuccino artwork. If you like the photo, double tap, which shows up as a “like”. Showing your interest in other brands doesn’t take away from yours, and in fact it may cause a user or two to check out or even follow your page.

 

Finally

Instagram is not the platform where you need to constantly churn out genius-level content. In fact, this should be the most lighthearted platform in your 4 social site arsenal. All you need to worry about is finding fun, entertaining and ultimately shareable posts for your followers to enjoy. Sometimes the silliest things can go viral on Instagram, so be on the lookout.  Happy posting!

Me and my #hashtag

Me and my #hashtag

After many years working in marketing and advertising I have learned that the big concepts driving these disciplines have not changed much but a lot of the little details in implementation are totally different. One of my biggest challenges is the smallest detail of them all. Hashtags. I always have to remind myself to use that one character “pound sign”, because when it comes to hashtags I am admittedly a late adapter. If you are humming, “… strolling down the avenue” right now you just may be in the same boat.

So what is a hashtag, and how and when is it used?

A hashtag is used for searching practically anything on most social media platforms. The word(s) that follow the # symbol can be a company name, brand name, event name or identifying abbreviation, a keyword or even a unique term used to start a conversation or promote a product. When using more than one word in your hashtag do not put spaces in between them.

Let’s say you own a shoe store and you sell Nike. Some of the hashtags you might use are #Nike, #NikeSale, #AirJordan, #WeLoveNike, #JustDoIt, #NikeGivaway, #CrossFit #NameOfYourStore and so on. How to use these hashtags really depends upon the platform.

Twitter

Hashtags were born on Twitter. They gained tremendous popularity as a way to search for information in real time, and from actual witnesses. A good example is the Egyptian revolution of 2011. Traditional news sources may have had trouble reporting due to censorship or the inability to get to the scene, but searching on Twitter for #Egypt resulted in hundreds of observations from folks on the ground.

These days hashtags are a must for businesses, and Twitter makes it much easier for a consumer to find exactly what they are looking for. Putting #Nike in the search bar brings up a page of options that include Live tweets, accounts with the word Nike in them, photos and videos and the most popular, this is retweeted and liked, tweets. For the most part, you won’t see more than three or four hashtags in a tweet, which is probably due to the character limitation on Twitter.

Let me take a detour here for a short discussion about trending topics. Twitter provides a list of the most popular current trends and how many tweets they are receiving. If a topic is relevant to your tweet you should absolutely use it as a hashtag in your tweet. If it is NOT, under no circumstances should you use the #trend – it is considered to be spam, turns people off, and may cost you some followers. You don’t want that, do you? On the other hand, if you can construct a tweet that comfortably incorporates your message with a trending topic by all means use the #trend.

Facebook

While a bit late to the party, hashtags are now quite popular – and in some cases quite overused – on Facebook. When you see a post with little content but a lot of hashtags you know that person is probably fishing for traffic more than attempting to provide useful content. This is not looked upon favorably.

When you do a search for #Nike on Facebook the first results will be any posts or mentions among the reader’s friends or groups they have joined. Then “Top” public posts appear in order of popularity, almost invariably with a great photo or video. Then you have the option of choosing additional search criteria such as People, Pages, Events, Apps, etc.

Instagram

On this popular photoblogging site hashtags are used extensively. The most important thing to remember is never use hashtags in the title of your post; always put your hashtags in the first comment below the photo. My partner Sara has a most excellent article on Instagram where you can learn much more.

YouTube

Hashtags are used minimally on YouTube, both in the video titles and descriptions. A search for #Nike brings up all videos that use the word, with or without the #, and in no particular order that I can discern.

Pinterest

Another site where hashtags are used sparingly by posters is Pinterest. A search for #Nike brings up all references to the brand, whether a hashtag is used or not. The pins that appear seem to in order of most popular, either due to the number of repins or the account itself. Pinterest also allows searches to be refined with choices such as (Nike) Shoes, Clothes, Outfits, etc.

LinkedIn

Hashtags are almost nonexistent on LinkedIn. The only people using them are either in marketing and social media, or they’ve copied and pasted a tweet or Facebook post and left the hashtags in. A search for #Nike brings up companies or divisions of companies named Nike, or people whose names have the word NIKE in them. My favorite of those is Nike than Nagula Raja.

Google+

If you are looking for additional hashtags related to the one you are using, Google+ provides a list of helpful #suggestions. A search for #Nike results in every post that includes the word, with or without a hashtag, in chronological order.

Every marketer and company dreams of launching a campaign that goes viral and brings in tons of leads and sales as a result. Creating a unique hashtag that takes off is just another tool with which you might be able to achieve that goal. With that in mind, I hereby present my personal hashtag in the hope that I can accurately convey my appreciation to anyone who made it to the end of this article:

#ThankYouForReading