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How to leverage Facebook Messenger for your business

When it comes to managing Facebook for your business there’s a lot that can go wrong or be overlooked. Facebook is a platform that’s constantly changing its features and switching the algorithm, almost on a daily basis. Even savvy business owners can find this quite...

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Storytelling for Marketers

I’ve signed up for literally hundreds of webinars over the last few years. Why? Because I always hope that after investing two hours of my time I will be rewarded with at least one useful piece of information that will help me. Sometimes I get that one gem. Sometimes...

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Instagram Success For Non-Profits

In many ways, Instagram is becoming the most important platform for a non-profit, charity or religious organization. Its continually growing membership of 400 million, plus its visual nature, and ability to reach a user’s intended audience makes it easier to reach...

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Gaining Quality Leads and Sales Through Instagram

Instagram continues to grow at a fast pace. In a year’s time Instagram has gained over 100 million viewers. Yeah, you read that right - 100 million new followers. I’ve written about Instagram, hosted webinars and participated in social media panels discussing how...

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Ready or Not: Your Marketing Strategy in 2016

If you have a Facebook account, I’m sure you’ve seen a lot of “new year, new me” status updates. No surprise, right? The beginning of a new year is traditionally a time to reflect, re-evaluate, and restart in your personal life. But have you ever applied this fresh...

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