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Instagram Success For Non-Profits

In many ways, Instagram is becoming the most important platform for a non-profit, charity or religious organization. Its continually growing membership of 400 million, plus its visual nature, and ability to reach a user’s intended audience makes it easier to reach...

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Gaining Quality Leads and Sales Through Instagram

Instagram continues to grow at a fast pace. In a year’s time Instagram has gained over 100 million viewers. Yeah, you read that right - 100 million new followers. I’ve written about Instagram, hosted webinars and participated in social media panels discussing how...

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Ready or Not: Your Marketing Strategy in 2016

If you have a Facebook account, I’m sure you’ve seen a lot of “new year, new me” status updates. No surprise, right? The beginning of a new year is traditionally a time to reflect, re-evaluate, and restart in your personal life. But have you ever applied this fresh...

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How to Become an Influencer in Your Field

Going to trade shoes and industry events are a great way to network and a tried and true method of becoming well known in your industry. But in the digital age it doesn’t need to stop there. Social media provides us with a terrific opportunity to grow our connections...

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How to Become an Influencer in Your Field

Going to trade shoes and industry events are a great way to network and a tried and true method of becoming well known in your industry. But in the digital age it doesn’t need to stop there. Social media provides us with a terrific opportunity to grow our connections...

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Ten Reasons Your Business Should Be on Instagram

If your business doesn't have a presence on Instagram, it's time to reconsider your social media strategy. Here are the top ten reasons why Instagram is right for you. You need a new way to market to Millennials The majority of users are in the 18-29 age group and...

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Crafting a Cohesive Brand Message with Instagram

As the premier photoblogging platform, Instagram has grown like wildfire and brands were quick to take notice. Apart from maintaining company websites and separate social media accounts, large and small businesses alike have begun to explore the benefits of brand...

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Me and my #hashtag

After many years working in marketing and advertising I have learned that the big concepts driving these disciplines have not changed much but a lot of the little details in implementation are totally different. One of my biggest challenges is the smallest detail of...

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