Over the past year you let Facebook go a bit, didn’t you? Instead of posting every day you started posting five times a week, then three, then … well, whenever the mood struck. Now it’s gift-giving season again and you want your customers back.
You’ve noticed that although you have 500 followers to your Facebook page only about 50 are seeing your posts. As pathetic as that appears, that percentage actually beats the average, which is 7%. All that work over the years building your fan base, and Facebook only allows 7% to see your posts?!
The main reason this occurs is because you are getting little or no engagement – likes, comments and shares – on the few posts you are creating. This takes a lot of time to turn around, but there’s a faster way to get started on rebuilding your audience.
This feature was introduced earlier this year, probably in response to Snapchat’s live broadcast capabilities. There is one big difference. You can post your video to your Facebook page after the live broadcast, and repost it again and again. But the best thing about Facebook live is the notification that ALL of your followers get when you begin broadcasting. People who haven’t seen any of your posts in months will be reminded that you are online, and still in business.
Setting it up couldn’t be simpler. Once you are logged into your Facebook account on your phone, hit search for your business page. Click on “Publish” and in the drop-down menu click on “Live Video”. Describe your video and then click “Go Live”.
Now that you know how it works, when can you use Facebook Live?
Are you planning a trunk show or other special event? You will want to promote it both BEFORE and during the event if you want in-store traffic to show up the day of the event. The “before” clip can be a very short commercial just advertising the particulars of the event. The video you take during the event can be as long as you wish, but we recommend that you stop when the excitement wanes a bit.
Have you recently geared up your inventory for holiday sales? Video is a great way to show tons of new products a lot faster and better than it would be to shoot each piece individually and create posts. You can use models, if appropriate, or just hold up an array of products on hangers. Plus you have the benefit of being able to show your products from every angle, exploring designs and features, even doing demos for products that need more explanation than just a picture.
Get to know us
Here’s where you get to put a human face on your establishment. The owner(s) and staff introduce themselves and say a few words about their background, expertise or even family and hobbies. You’d be surprised how many people like knowing details such as this about local stores and the people who work there. This is also an opportunity to talk about extra services such as volume discounts or punch cards, layaway and gift certificates.
This takes a bit of planning. Gather three or more of your best and happiest customers in the store at one time. Show them shopping and also “interview” them, making sure they mention why they shop in your store, what they like about it, and what they are looking for on that day. You could also show one of the sales staff in action helping them. These video testimonials are gold to retailers!
There are so many ways to use Facebook Live to promote your retail store, and so many benefits, too. Remember, once your broadcast is finished your video becomes a permanent Facebook post that you can boost to your fans and their friends. You can get quite a bit of promotional mileage out of this terrific Facebook feature!
Need help with content creation or social media? #WeAreHereToHelp! Call us at 610.937.5187 or email firstname.lastname@example.org
Five years ago I started my journey into the Social Media business and throughout the years I’ve worked with a number of non-profits, charities and religious organizations. One thing they all seemed to have in common was their desperate need for a stronger social media strategy, especially one that they could keep up with. Unfortunately, smaller non-profit organizations run into some issues with this, either because they don’t see the value of social media or simply don’t have it in the time or budget to have someone working on it on a full time basis. Oftentimes it’s left to someone with little to no experience with social media, which results in less than stellar results.
Countless opportunities to reach a new audience.
People of all ages partake in social media every day. Facebook has become the frontrunner of all social media sites, but there are many thriving, popular online communities where your cause can find a home. You can grow your audience organically or run ads on various social sites to gain enthusiastic followers and donors. It is possible to target your ads towards a local audience, a professional group or anyone who expresses interest in your cause or similar worthy endeavors. And targeting high-income individuals can greatly increase the chances of larger donations.
Brand explosion is just a viral video away.
Who could forget the ALS Ice Bucket Challenge? A simple video campaign that challenged friends, colleagues and family members to choose between donating $100 or to drench themselves in icy cold water raised over $115 million dollars for the ALS Association in 2014. What a truly incredible feat.
Of course not every campaign could come close to the success of the Ice Bucket Challenge, but the potential of a viral sensation both to raise money and awareness is always possible. Also, video marketing can help promote your next big event. Creating a unique hashtag attached to all the details about the event can help condense all the information for your followers, and is also a way for you to easily monitor what people are saying. Any amount of buzz around the event through social media is a surefire way to bump up attendance.
Activism made easy.
When someone believes in a cause they tend to share it with their followers and friends over various social networks. Over the years, Facebook has helped facilitate activism and charitable giving through their native apps like “Causes”. As a non-profit with a growing online fan base, it would also be wise to reach out to other relevant non-profits over social media and plan to team up for an event. Smart phones are making it even easier to connect with your audience online. Invest in mobile advertisements for new followers, donations or to promote your next event.
Public relations are in your control.
You know how difficult it is to get the press to cover your organization’s activities and events, and when they do they often get things wrong, or focus on an angle that isn’t helpful. Your social sites are where you can direct and control the information you want the public to know. Social media can be a way to provide your audience with some insight as to where the donations are going and how your activities are improving the local community and the world. It is also a place where the organization can project its integrity and good reputation.
Non-profits, more than any other type of entity, will live or die by how well they are perceived by their supporters. There are countless websites that provide information about how money is allocated for each charity, and the last thing you want is for these websites to be publishing false information and hurt your reputation. It is unfortunately very common to have the first search term in Google be your company’s name followed by FRAUD. Don’t let this happen. Be proactive with your online presence. It’s better to deal with a social media crisis as it’s happening than after it’s too late to repair the damage.
Now that you are aware that getting your non-profit organization involved with social media marketing can result in a larger audience, more donations and higher public visibility you may want to know how to get started. We can help! Contact Content + Creativity email@example.com or 610.937.5187 to find out what we can do for you.
Content isn’t necessarily just words on a page. You can provide valuable information in visual formats such as photographs and videos. Here is an example of a simple “explainer” style video that we use to introduce our company to potential clients.